alieNATION: The Divide & Conquer Election of 2012 (Frontiers in Political Communication) (Hardcover) by Bystrom Dianne G. Banwart Mary C. McKinney Mitchell S.
|Brand||Peter Lang Publishing Inc|
|Author||Dianne G. Bystrom Mary C. Banwart Mitchell S. McKinney|
|Number of Pages||341 pages|
|Publisher / Label||Peter Lang Publishing Inc|
|Size||23.20 cm x 2.60 cm x 2.60 cm|
Alienation presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election. In exploring the messages issues and voters of the 2012 election these studies employ multiple methods including experimental design content analysis rhetorical criticism and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication the more comprehensive and systematic nature of this collection enables Alienation to cohere thematically around considerations of voter alienation political engagement political efficacy and ultimately citizens' voting decisions.