This book will show how generative technology works and the drivers. It will also look at the applications showing what various startupsand large companies are doing in the space.ampnbspThere will also be a look at the challenges and risk factors.During the past decade companies have spent billions on AI.ampnbsp But the focus has been on applying the technology to predictions which is known as analytical AI.ampnbsp It can mean that you receive TikTok videos that you cannot resist. Or analytical AI can fend against spam or fraud or forecast when a package will be delivered. While such things are beneficial there is much more to AI.ampnbsp The next megatrend will be leveraging the technology to be creative. For example you could take a book and an AI model will turn it into a movie at very little cost. This is all part of generative AI. Its still in the nascent stages but it is progressing quickly. Generative AI can already create engaging blog posts social media messages beautiful artwork and compelling videos.The potential for this technology is enormous.ampnbsp It will be useful for many categories like sales marketing legal product design code generation and even pharmaceutical creation.What You Will LearnThe importance of understanding generative AIThe fundamentals of the technology like the foundation and diffusion modelsHow generative AI apps workHow generative AI will impact various categories like the law marketingsales gaming product development and code generation.The risks downsides and challenges.Who This Book is ForProfessionals that do not have a technical background. Rather the audience will be mostly those in Corporate America such as managers as well as people in tech startups who will need an understanding of generative AI to evaluate the solutions.