- Durable and versatile: This dual-sided gray card features an 18% gray side for exposure control and a white side for color balance, ensuring accurate results in various lighting conditions. - Compact and portable: With its convenient size and included carrying pouch, this gray card is an essential tool for achieving consistent color balance whether you are on location or in the studio. - Achieve precise color accuracy: The PhotoVer 18% Gray/White Balance Card enhances color reproduction in your photography, ultimately elevating the professionalism of your images. - Ideal for various users: Perfect for professional photographers, photography enthusiasts, videographers, and anyone who requires accurate color calibration in their work. - Practical applications: 1. Use the gray side to set correct exposure in challenging lighting conditions, ensuring your images are neither overexposed nor underexposed. 2. Utilize the white side for precise color correction during post-production, giving your photos the vibrant, true-to-life colors they deserve. This gray card is designed to meet the needs of serious photographers and videographers, providing a reliable solution for achieving perfect color balance and exposure in your work.