IGK's Blonde Pop Shampoo is a purple toning, blonde-enhancing shampoo that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine.Benefits7x reduced brassiness*, brighter shade, moisturized strands, 450F heat protectionSoften, strengthen, hydrate, add shineSqualane-infused to help restore moisture, brilliance and shineUltra-clean formulas*When used as a system of Blonde Pop Shampoo, Conditioner and L.A. Blonde Treatment SprayVegan. Cruelty-Free. Gluten-Free.Key Ingredients Purple Rice: helps soften and strengthen hairSqualane: ultra-emollient conditioning agent that replenishes moisture balanceFormulated WithoutGlutenParabensSulfates (SLS or SLES)PetrolatumMineral OilSuggested Use: Apply to wet hair, lather, rinse.Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt.Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product.Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 000002593494 Weight: 1 lbs