Your dream shade in just one wash The search for an instant hair color boost ends here. Whether you want to cover up early grays or give your hair a touch of color, Nova Hair's revolutionary color formula makes it possible. In just 10 minutes, you can enjoy a natural and vibrant shade that lasts for up to 4-6 weeks. Safer and more effective than other coloring methods. Many traditional hair colors use harsh chemicals like ammonia and peroxide, which can damage your hair and scalp, leaving it dry, brittle and irritated. By avoiding ammonia and peroxide, our shampoo not only preserves the natural texture and moisture of your hair, but also reduces the risk of irritation and allergic reactions. Lasts 4-6 weeks. 100% vegan formula No stains Results in 10 min Dye Job Gone Wrong? Our unique shampoo formula not only covers grays and gives your hair a vibrant and luscious look, but also acts as a quick fix to cover up the disappointment caused by traditional coloring methods. Fixes color mistakes. Enhances natural color Repairs damage Repairs breakage Revitalizing ingredients When we developed NovaHair shampoo, our top priority was a safe yet effective application process. We created something that suits everyone, regardless of age, gender, hair type, and allergies. Our ingredients are sourced directly from nature and are known for their enriching properties and ability to nourish your