INSTANT COOLING - Cooling towel is made of super ice hyper-evaporative breathable material, working on the physical evaporation of moisture. The unique cooling system uses moisture from the towel to draw the sweat away from your skin to keep you cool. Everyone can use the cooling towel, even pets KEEP CHILLS - The towel stays chilled for up to 3 hours (depending on conditions). It's perfect for hot flashes, outdoor activities, indoor exercise, fever or headache therapy, heatstroke prevention, sunscreen protection, cooling while absorbing EASY TO USE - It's amazingly easy to pack away and take with you anywhere such as hanging in a bag. Soak for 1 minute, wring out excess water, snap it few times and is ready to use. To reactivate cooling effect, simply repeat the steps. Machine washable for easy cleaning MULTIPURPOSE - Microfiber cooling towel is perfect for athletes, runners, sports fans into workout, gym and fitness. Its super absorption ability you can also use it as yoga towel, fitness towel, sports towel, gym towel or golf towel. Keep yourself cool during hot summer days, workout sessions, outdoor adventures or when someone has a migraine. If you are sweating a lot, rinse the 'salty water' out from time to time. Salt reduces evaporation/cooling rate